Understanding Big Data

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Traveling through Big data How companies could improve their business without customer`s data? Or could the government bring new programs up within their plans without understanding society`s growth? Organizations need to understand the preference and behavior of customers to enhance insights, here is when Big Data appears.

 Big Data is a large set of information collected through the Internet to analyze and improve business through the creations of new insights to retain and reach new customers and information in general. A good understanding of Big Data could enhance insight, decision making, and process automation. (Gartner, 2020)

At the beginning of 2000s, Doug Laney created a definition of Big Data, the Three V`s gaining 3 concepts that are used nowadays to explain Big Data: Volume, Velocity, Variety. (sas, 2020)


  • Volume: Data are begin collected from different sources such an example, Business Transactions smart (IoT) devices, videos, social media etc.  
  • Velocity: Companies must get information in real-time. The Internet`s growth allows to be fast and different tools could speed the result. 
  •  Variety: Data can be found in different types of formats. Structured (numbers) and unstructured documents (emails, videos, audios)


 Big data and Digital Marketing. 



 The role of Big Data in Digital Marketing is ongoing to be a significant tool to improve customer service and business overall. For example, Big Data could be used to create personalized campaigns targeting individuals to engage audience with services, understanding previous behavior through the results of Big Data. (Cube Labs , 2020 )  

Certainly, Big Data is driving the way to set new digital strategies, recognizing customers' needs and behaviors. Companies must be aware of data and interpret it. 

Nevertheless, this process is not just taking data for everywhere, it must drive an intention to create a strategy to enhance customer relationship and revenue overall. 


 References: 


Gartner, 2020. https://www.gartner.com/. [Online] Available at: https://www.gartner.com/en/information-technology/glossary/big-data [Accessed 2020].

 SAS, 2020. https://www.sas.com/. [Online] Available at: https://www.sas.com/en_ie/insights/big-data/what-is-big-data.html [Accessed 2020].

 Cube Labs , 2020 . https://www.xcubelabs.com/. [Online] Available at: https://www.xcubelabs.com/our-blog/how-is-big-data-influencing-digital-marketing-strategy/ [Accessed 3 November 2017 ]

Comments

  1. ElinaJanuary 26, 2020 at 2:20 AM

    Clear and to the point! Great blog start, Chelin. You demonstrate a deep understanding of the essence of Big Data and the purpose of its analysis. It will be very interesting to read about consumers' data processing from the point of view of a digital marketer. Looking forward for further content!

    ReplyDelete
  2. UnknownJanuary 26, 2020 at 8:34 AM

    Difficult subject to deal with and yet mastered !

    ReplyDelete
  3. Gozde BaliogluJanuary 26, 2020 at 10:12 AM

    It is an eye-opening post about what big data really are. I liked the part connecting it with digital marketing concerns.

    ReplyDelete
  4. UnknownFebruary 1, 2020 at 9:48 AM

    Very good article to easily understand what "big data" is? and the reason why it's essential in any marketing strategy!

    ReplyDelete
    Replies
    1. francisco.cordovaFebruary 7, 2020 at 4:33 AM

      Thanks for your feedback. Big data is getting more relevance nowaday.

      Delete
  5. My spaceFebruary 1, 2020 at 9:52 AM

    Big data plays an important role in digital marketing since it helps marketers to make more accurate and advanced marketing strategies. It is absolutely necessary to engage the customers at the right moment in order to design personalized campaigns.

    ReplyDelete
  6. (ADI)GIT_blogFebruary 2, 2020 at 11:33 AM

    Great article. The importance of Big Data is growing and there will be a significant progress for all companies that include analysing data in learning process.

    ReplyDelete
  7. MelissaFebruary 24, 2020 at 9:00 AM

    Interesting and well written article

    ReplyDelete
  8. MaëlFebruary 24, 2020 at 9:27 AM

    Relevant definition of big data, very clear and well explained

    ReplyDelete
  9. francisco.cordovaFebruary 25, 2020 at 3:30 PM

    Big Data will be a useful tool in the future. It is helping to develop strategies. Thanks for your feedback.

    ReplyDelete

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